Marketing
Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell
Perfect for Students of all backgrounds and interest levels, the sixth edition of Dibb, Simpkin, Pride and Ferrell's "Marketing Concepts and Strategies" combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing. The sixth edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples, and coverage of key new developments in the field.
Категорії:
Рік:
2012
Видання:
European ed of 6th revised ed
Видавництво:
Cengage Learning EMEA
Мова:
english
Сторінки:
896
ISBN 10:
1408071142
ISBN 13:
9781408071144
Файл:
PDF, 117.08 MB
IPFS:
,
english, 2012