Research in Consumer Behavior
Russell Belk
Volume 10 of ''Research in Consumer Behavior'' presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
Категорії:
Том:
Volume 10
Рік:
2006
Видання:
1
Видавництво:
Emerald Group Publishing Limited
Мова:
english
Сторінки:
285
ISBN 10:
0762313048
ISBN 13:
9780762313044
Серії:
Research in Consumer Behavior
Файл:
PDF, 1.86 MB
IPFS:
,
english, 2006